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Success Stories: Digital Transformation in Practice

Find out how other municipalities have transformed manual processes into efficient digital payment workflows.

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From manual to digital

Theory is important, but practice proves its value. Many municipalities struggle with time-consuming manual invoicing, cash payments at the counter, or complex accounting reconciliations.

Through the collaboration between BNG Bank, Worldline, B2U, and PayByLink, several municipalities have resolved these challenges. In the case studies below, you can read how they have digitized their processes, reduced the risk of errors, and improved services for their residents.

Do fun things with the Rotterdampas

Rotterdampas makes renewing easier with PayByLink

210,000 people hold a Rotterdampas, giving them access to free or discounted activities in and around Rotterdam. Each year, they have the option to renew their pass. Since 2022, Rotterdampas has made that process easier using PayByLink. Communications Advisor Maciel Toorenvliet explains: “PayByLink helps us serve our pass holders better and gives us more insight into how they pay” 
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Municipality of Venlo enhances payment convenience with digital payment links via Unit4 ERPx and PayByLink.

Municipality of Venlo improves payment convenience with Unit4 and PayByLink

The Municipality of Venlo sends out 13,000 invoices and assessments each year. Since January 2025, the municipality has been using Unit4’s ERPx with PayByLink as its payment solution. Currently, 13% of all sent invoices and assessments are already paid via payment links or QR codes — and those payments are being received more quickly as well.
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Municipality of Zaanstad: faster payments thanks to QR-codes

Bills, invoices, levies: we cannot make it more fun, but it can be made easier - to losely quote the Dutch Tax Authorities. That is what Rob van Zuuk of the municipality of Zaanstad thought of when he started to optimize the debtor process within the organization. A fruitful collaboration with PayByLink resulted in using user-friendly QR codes on the invoices to be sent for citizens and for businesses.
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PayByLink offers municipalities a solution for offline payment flows

Nowadays inhabitants of municipalities expect to be able to pay for their "e-Loket" transactions online. Partners such as PinkRoccade, Centric, Decos, SIMgroep and Exxellence already integrated the Ingenico online payment platform in their business systems. But there are still many processes with offline handling of invoices and payment flows.
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